Backlink Checker
Enter any domain or URL and see every backlink pointing at it — yours, a competitor’s, or a site you’re about to buy a link from.
Free · no signup · real data — provided by Keywords Everywhere, embedded live below.
What the Backlink Checker does
Backlinks are still the currency of authority in search, and this checker shows you the ledger: every link pointing at a URL or domain, with the linking pages listed and exportable to CSV or Excel. It handles up to 1,000 checks in bulk, which turns it from a curiosity into an actual audit tool.
Three jobs I use a backlink checker for: auditing my own profile for lost or toxic links, reverse-engineering why a competitor page outranks mine, and vetting any site before a guest post or link exchange. For the competitor angle specifically, the Backlink Gap Analyzer automates the comparison — and a quick Spam Score check tells you whether a prospective linking site is worth having.
How to use it
- Enter a domain for a site-wide link profile, or a specific URL to see links to one page.
- Review the linking pages — anchor text patterns and linking-domain quality tell the real story.
- For bulk audits, paste up to 1,000 targets in one run.
- Export to CSV or Excel to filter, dedupe by domain, and prioritize outreach or disavow decisions.
What a backlink report actually tells you
A raw link count is the least useful number in the report. These are the columns that decide whether a profile looks accumulated or manufactured.
| Metric | What it means | Why it matters |
|---|---|---|
| Referring domains | Unique sites linking to you | The real authority signal. 500 links from one site count roughly as one referring domain. |
| Total backlinks | Every individual link, repeats included | Inflated by site-wide and footer links. Always read it next to referring domains. |
| Dofollow vs nofollow | Whether a link passes authority | Dofollow passes PageRank; a natural profile mixes both rather than 100% followed. |
| New vs lost links | Link velocity over time | Sudden spikes or drops flag link schemes, negative SEO, or content decay. |
Metric definitions per Moz’s backlinks documentation; the tool’s link data comes from the Moz link index.
Backlink Checker FAQ
Where does the backlink data come from?
From Moz’s link index — one of the largest commercial link graphs. No single index sees every link on the web, but Moz’s coverage is more than enough to read a profile’s shape, quality, and trajectory.
What should I look for in a backlink profile?
Diversity of linking domains (100 links from one site count roughly as one), relevance of the linking pages, anchor-text naturalness, and the ratio of followed to nofollowed links. A healthy profile looks accumulated, not manufactured.
Domain check or URL check — which should I run?
Both, for different questions. The domain view shows overall authority; the URL view explains why a specific competitor page ranks. Page-level links are the more actionable insight when you’re trying to outrank a single result.