Bing Keyword Tool
Pull hundreds of real Bing search phrases for any seed keyword — the search engine whose index feeds ChatGPT and Copilot answers.
Free · no signup · real data — provided by Keywords Everywhere, embedded live below.
What the Bing Keyword Tool does
Bing is quietly the most strategically interesting "second" search engine: its index powers ChatGPT’s web search, Microsoft Copilot, and DuckDuckGo. Phrases people type into Bing differ from Google — the audience skews desktop, older, and enterprise (it’s the default on every corporate Windows machine). This tool expands your seed keyword through real Bing suggestion data, with volume, CPC, competition, and trend per phrase.
If AI-search visibility is part of your strategy, ranking on Bing is a direct lever — it’s dramatically less competitive than Google for most niches. Compare the suggestion sets from the Google Keyword Tool and this one; the phrases that appear in both are your safest bets, and Bing-only phrases are cheap wins.
How to use it
- Enter a seed keyword for your topic or product.
- Review the Bing-specific phrase suggestions with their metrics.
- Flag phrases that don’t appear in Google suggestion tools — that’s Bing-native demand.
- Target a handful with existing pages first; Bing rankings move faster than Google’s.
Bing by the numbers — why its keyword data is worth pulling
Bing looks like a rounding error until you split desktop from mobile. Its audience is desktop-first, which is exactly the surface where research and buying queries live, and its index now feeds several AI answer engines.
| Metric | Figure | Why it matters |
|---|---|---|
| Worldwide desktop search share | ~10.75% | A genuine second place on desktop, not noise. About one desktop search in nine. |
| Worldwide mobile share | ~0.68% | Bing is a desktop-and-enterprise audience, so its query intent skews differently from mobile-heavy Google. |
| Google desktop share | ~82.9% | For scale. Even so, Bing owns a slice most keyword tools ignore entirely. |
| Reach beyond Bing.com | Several surfaces | Bing feeds DuckDuckGo, Yahoo web results, and AI answers in ChatGPT and Copilot. One Bing ranking surfaces in several places. |
Search-share figures from StatCounter Global Stats (desktop, worldwide, 2026). Shares shift a point or two month to month.
Bing Keyword Tool FAQ
Why optimize for Bing at all?
Bing’s index feeds ChatGPT web answers, Microsoft Copilot, and DuckDuckGo — so one ranking now surfaces in multiple AI products. Competition is also far thinner than Google, so wins come faster.
Are Bing keywords different from Google keywords?
Substantially. Bing’s audience skews desktop and professional, and its autocomplete reflects that. Voice-style and question queries also distribute differently. That’s exactly why a Bing-specific suggestion tool is worth running alongside a Google one.
Where do the volume numbers come from?
The phrase suggestions come from Bing; the volume, CPC, and competition metrics are Google-market estimates from Keywords Everywhere, so you can compare phrases on a consistent scale.