Spencer Haws Reveals His Lucrative Strategy with Amazon’s Influencer Program

TL;DR: The Easy Summary

The article discusses the Amazon Influencer Program, which allows influencers with a following on platforms like YouTube, TikTok, Instagram, or Facebook to create shoppable videos for products on Amazon and earn commissions on sales.
Spencer Haws shares his experience with outsourcing the video creation process on Upwork, hiring video creators to review products they already own. He provides details on the payment structure, earnings potential, and strategies for finding products to review. He emphasizes the program’s profitability, earning $17,678 in the first year and currently making $1,500 to $2,000 per month with minimal effort after outsourcing the video creation.

Introduction to the Amazon Influencer Program

The speaker introduces the Amazon Influencer Program, which allows influencers with a following on social media platforms to create shoppable videos for products on Amazon and earn commissions on sales. They explain the concept of shoppable videos and how they appear on product pages, providing examples.

Creating and Uploading Videos

The speaker discusses the process of creating and uploading videos for the Amazon Influencer Program. They recommend keeping videos between 1-3 minutes long, focusing on demonstrating the product and providing an honest review. The first three videos are manually reviewed by Amazon, so it’s important to follow guidelines and avoid mentioning prices or showing personal information.

Outsourcing Video Creation

The speaker shares their decision to outsource video creation on Upwork after initially creating the first six videos themselves. They provide tips on finding and hiring video creators, emphasizing the importance of using the phrase ‘UGC’ (User Generated Content) in the job title. The speaker outlines their payment structure, offering higher rates for more expensive products to incentivize creators.

Earnings and Profitability

The speaker discusses their earnings and the profitability of the Amazon Influencer Program. In the first year, they created 1,055 videos and earned $17,678, with December being the highest-earning month at $6,000. Currently, they are earning between $1,500 and $2,000 per month with minimal effort after outsourcing the video creation. The speaker highlights the potential for higher earnings with more videos.

Finding Products to Review

Spencer shares strategies for finding products to review, including using the Amazon app camera feature to identify products around the house, borrowing products from friends and family, joining Facebook groups for free products from brands, and using websites like SnagShout for discounted or free products.

My Take: What This Means for Solo Publishers

Spencer’s model is clever, but most breakdowns miss what’s actually driving the income: product page placement. His shoppable videos don’t live on his social channels — they appear directly on Amazon product pages where buyers already have their credit card out. That’s not influencer marketing. That’s embedded affiliate SEO.

For solo publishers already running affiliate sites, this is a natural adjacent channel. You’re already doing product research, writing reviews, and optimizing for buyer intent. The Amazon Influencer Program just adds a video layer to that existing workflow — one that compounds over time because evergreen how-to videos keep earning commissions months after upload.

Since Spencer’s original breakdown, Amazon has invested heavily in the program to compete with TikTok Shop and Walmart Creator. Creator Central is now the unified dashboard, with better analytics and new storefront tools. What has changed: Amazon now runs more rigorous quality checks, so the days of uploading 1,000 minimal-effort clips and watching commissions roll in are getting harder. The competitive moat hasn’t shrunk — Amazon’s purchase-intent audience still beats social video — but the bar is higher.

The smarter approach, validated by creators now hitting $10k+/month: how-to and problem-solving videos outperform simple demos. “Is this TV mount worth it?” earns for a season. “How to mount a TV on a concrete wall” earns for years. That framing maps directly to what affiliate SEO publishers already know about long-tail keyword intent — the same reason a diversified traffic strategy outperforms a single-channel approach.

The outsourcing model Spencer describes on Upwork still works, but the quality bar has risen. If you’re using UGC creators, brief them on the problem-solving angle, not just “review this product.” A 90-second how-to beats a 3-minute spec rundown for both Amazon placement and viewer retention. Think of it like running paid traffic — the creative has to match intent, not just fill a format.

Spencer’s broader playbook is consistent: find a platform paying creators, test lean, outsource once proven. His Facebook Bonus Program experiment followed the same arc — early mover advantage, quick outsourcing, then income on autopilot. The Amazon Influencer Program is a more durable version of that because Amazon product pages don’t disappear the way social feeds do.

If you’re already in affiliate SEO, this is worth testing before the program gets further saturated. The real constraint isn’t content volume — it’s finding UGC creators who can produce a watchable how-to video for under $15. That’s the bottleneck to solve. And if you’re watching how AI is reshaping video content for SEO, that trend is converging with the Amazon Influencer opportunity faster than most publishers expect.

Action Items

• Apply for the Amazon Influencer Program if you have a following on social media platforms like YouTube, TikTok, Instagram, or Facebook.
• Create shoppable videos between 1-3 minutes long, demonstrating products and providing honest reviews.
• Outsource video creation on platforms like Upwork, using the phrase ‘UGC’ (User Generated Content) in the job title.
• Implement a payment structure that incentivizes video creators to review higher-priced products.
• Utilize strategies like using the Amazon app camera feature, borrowing products from friends and family, joining Facebook groups, and using websites like SnackShout to find products to review.

Sources: Niche Pursuits Podcast — Spencer Haws on the Amazon Influencer Program; Niche Pursuits Podcast — Mike Strahl on scaling to $11k/month with evergreen how-to videos (Jan 2026). Related reading on RankingHacks: Unique Organic Traffic Strategies: The Diversification Playbook | Spencer Haws on the Facebook Bonus Program | Leveraging the Facebook Bonus Program for Maximum Earnings